Swimwear and Beachwear Industry 2021
In 2018, 713 million international tourists visited Europe with France being the number one tourist destination with 83 million tourists. People are spending more time at the beaches and the locals have taken up swimming as a hobby. As health problems such as obesity is rising, more number of individuals are looking forward to their involvement into various sports activities. Swimming, as a sport, is gaining popularity owing to its various health and fitness benefits. All these factors will boost the Europe Swimwear and Beachwear Industry in coming years.
Women’s wear segment would witness the highest demand in the Europe Swimwear and Beachwear Industry owing to rising involvement of women in this activity. Companies are designing swimwear and beachwear products which are compatible to different body sizes and also have innovative health and fitness benefits. This has instilled confidence in women who are body conscious, increasing their participation in water sporting activities. Companies are launching luxury swimwear products as per consumer demand. For example Nike, Inc. has introduced HydraStrong, which is a high performance chlorine resistant fabric built to withstand high intensity training.
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Major Key Players:
Some of the players operating in the Swimwear and Beachwear Industry are Billabong., La Perla, Arena S.p.A , O‘Neill, Parah Srl, Quiksilver, Seafolly , Seaspray, Wacoal Europe Ltd. amongst others.
Key findings of the report:
In terms of revenue, Europe Swimwear and Beachwear Industry is expected to reach US$ 7,626 million by 2030, due to Europe being the most preferred holiday destination.
By Type, One Piece segment is expected to witness a considerable growth over the next eight years due to increasing adoption by women from various backgrounds.
Women’s wear in the end user segment is expected to witness a considerable growth over the next eight years due to women taking up water sport activities along with customized designs available in the market.
By Mode of Sale, E-Commerce portal is expected to witness the highest growth over the forecast period owing to people preferring online shopping over brick and mortar stores for purchasing swim and beach wear.
By country, France is projected to witness the highest CAGR of 7.1% over the forecast period; and this is mainly due to France being the most preferred holiday destination.
Market Segmentation
By Type:
One Piece
Split Type
By End-User:
Men’s Wear
Women’s Wear
Kids Wear
By Mode of Sale:
Retail Stores
Supermarkets
Brand Outlets
Departmental Stores
E-commerce Portals
By Geography
Europe
France
The UK
Spain
Germany
Italy
Nordic Countries
Denmark
Finland
Iceland
Norway
Sweden
Benelux Union
Belgium
The Netherlands
Luxemburg
Rest of Europe
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