Digital Marketing Software Industry 2021
Digital marketing software allow companies to formulate strong marketing strategies and reach out to new consumer base through multiple online channels. The exponential growth of social media in the last five years has enabled brands and companies to successfully tap into extremely large consumer markets. Marketers need a single tool they can use to manage all their accounts on popular social media networks. This enables them to use the same promotional post on different platforms such as Facebook, Instagram, LinkedIn, Twitter and other social networking websites. With the growing penetration of smart phones and abundantly available internet connectivity, the number of global social media users is rising by manifolds over the last few years.
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Major Key Players:
Key players operating in the Digital Marketing Software Industry are Marketo, Salesforce.com, IBM Corporation, Adobe and SAS Institute Inc. amongst others. The industry participants are extensively engaging in video marketing as video content is expected to account for a major share of all online advertisement traffic.
Key Findings of the Report:
In terms of revenue, the North American region held the highest market share in 2018 and is projected to witness a sustainable growth over the forecast period.
By organization size segment, small and medium enterprises are expected to grow at a CAGR of 18.08% over the forecast years, as these companies are increasingly in need for an effective, all-in-one marketing platform as opposed to larger businesses who can deploy in-house marketing teams.
Market Segmentation
By Type
Customer Relationship Management Software
Email Marketing Software
Social Media Advertising
Search Marketing Software
Web Content Management Software
Marketing Automation Software
Campaign Management
Video Advertising
Digital Marketing Software Industry By Service
Professional Service
Support and Maintenance
System Integration
Testing and Optimization
Training and Education
Managed Service
By Deployment Type
On-Premises
Cloud-based
By Organization Size
Large Enterprises
Small and Medium-sized Enterprises
By Industry
Banking, Financial Services and Insurance (BFSI)
Transportation and Logistics
Retail and E-Commerce
Education
Healthcare
Manufacturing
Media and Entertainment
Telecom and IT
Travel and Hospitality
Real Estate
Others (Energy and Utilities, Government etc.)
Digital Marketing Software Industry By Geography
North America
U.S.
Canada
Mexico
Rest of North America
Europe
France
The UK
Spain
Germany
Italy
Nordic Countries
Denmark
Finland
Iceland
Sweden
Norway
Benelux Union
Belgium
The Netherlands
Luxembourg
Rest of Europe
….
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Shreyas Tanna
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